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I'm an entrepreneur who's worked for the Gates Foundation, and I've learned too many of us have the wrong idea about success

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morra

For years, I thought being the polar opposite of Gary Vaynerchuk meant I couldn't be a successful social media entrepreneur.

For one, I have roughly 1,459,000 fewer Twitter followers than him. Second, you'd be far more likely to find me hiding in the bathroom at TedX than wishing I were onstage — even though nothing would be better for my career.

Third, I can't do more than one exclamation point.

 So I've had to find another way.

I wrote my book "Hiding in the Bathroom: An Introvert's Roadmap to Getting Out There (When You'd Rather Stay Home)" because I have heard too many introverted or anxious professionals say they can't pursue their dreams of a big career or owning a business because they don't want to be "out there" all the time.

I call BS.

Although I'm a "hermit entrepreneur" who doesn't like to leave my house, I am the founder of a successful and innovative digital marketing agency called Women Online, where I have launched campaigns for world leaders and organizations such as the United Nations, President Obama, Hillary Clinton, the Bill and Melinda Gates Foundation, and the Malala Fund.

And despite my introversion, I've spoken all over the world and I can deliver a sales pitch with the best of them.

Success is a skill you can learn. And those of us who shine in yoga pants, not onstage, can do it.

Sure, I'll never be Kara Goldin, who grew healthy soda alternative Hint water into a $90 million company while raising four children.

I won't be like my colleague Cheryl Contee, who helped build a consulting firm and a tech platform that has helped so many progressive organizations. (Oh, and she's also a single mom.)

But we have to lose the idea that there's one, unique blueprint for success. Think of all the amazing potential business owners out there who never take the plunge because they believe they're not "the type."

Think of all the unhappy executives who put relentless pressure on themselves to build a vast network and achieve boundless growth and sales, but who too soon burn out and leave their professions (I've talked to more than a few).

I've discovered that ambitious, anxious introverts bring some stuff to the table that "crushers" can't.

We're more likely to actually close deals, and keep long-lasting business relationships.

We're more detail-oriented, and more empathetic bosses. We're more strategic in our campaigns and communications. And, though we might want to stay home, at least we get to the meeting early.

Morra Aarons-Mele is the founder of Women Online and founding Political Director for BlogHer.com. She also hosts the Forbes.com podcast "Hiding in the Bathroom." 

SEE ALSO: I teach people to be more successful, and one of the first things I share is a simple question

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Billionaire investor Ray Dalio: 'I remember my mistakes better than I remember my successes'

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Bridgewater Associates founder Ray Dalio sat down with Business Insider CEO Henry Blodget to discuss his book "Principles: Life and Work." Here Dalio explains the importance of learning from his mistakes.

"Principles: Life and Work" is the first of two planned books, and includes a short autobiography along with an expanded version of the "Principles" that all Bridgewater employees read when joining the company. Following is a transcript of the video. 

Henry Blodget: And one of the other principles that you stress is this idea that you should teach your team to fish rather than giving them fish, but you gotta give 'em room to make mistakes. This is something that Jeff Bezos and many other incredibly innovate entrepreneurs have stressed again and again. We have to get over the fear of mistakes. This seems to be a key part.

Dalio: Well, you learn from mistakes and learn from pain. Like I say, you can scratch the car, but you can't total the car. Okay. Mistakes is one of the best sources of learning, right. Successes mean you do the same thing over again, and okay, that's fine, but mistakes that are painful stick. When I look back on my career, I think that the mistakes were the best thing that happened to me.

I remember my mistakes better than I remember my successes. Somehow there must be more of the successes to get me where I am, but I remember all the mistakes, and I remember the lessons. So that's what I mean by pain plus reflection equals progress. So yeah, it's okay for you to make mistakes. It's not okay for you to not learn from those mistakes. That's a principle in there, right. And so you have a culture that operates this way.

If you don't have a culture that operates this way, it's not gonna be self-reinforcing. And so the reason I'm talking about these types of principles rather than my economic and investment principles, which'll come out in the next book is because these are the most fundamental principles, which are the basis of success. And they're not just in investment, investment firms principles. It's not just a hedge funds principles. It's like life principles and how we're gonna deal effectively with each other.

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85% of people still feel there's a stigma attached to talking about mental health issues at work

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Man up   mug

In July, the story of how a CEO responded when his employee took a "meantal health day off" sparked optimism around how the topic of mental health is now approached in the workplace.

However, a new survey suggests that most people don't think their colleagues would react well to any mention of mental disorders.

A study by CIPD course providers, DPG Plc, found that 85% of UK workers thought that there was still a stigma attached to mental health issues and stress in the workplace — even though one in four people are affected by a mental illness, according to the NHS.

The survey was conducted among 1,000 employed adults in the UK, more than a quarter (26%) of whom had taken a day off work due to stress or another mental health problem, and lied about the reason.

58% said they wouldn't be comfortable telling their manager if they were diagnosed with a mental health issue, and just 20% thought their manager was fully equipped to support workers with such issues.

The study also showed that women were more likely to tell their boss they had a different illness if they took a day off for their mental health.

Nothing physically wrong   name tagClearly, people still feel that they won't be taken as seriously as they would be if they were suffering from something outwardly physical.

"These findings highlight a need for change in the workplace, and an increase in how visible support in the workplace is," said Paul Drew, the managing director at DPG. "The problem is that, whilst the support networks may well exist, it seems they’re being drastically underused because people fear looking ineffective, weak, or compromised."

According to Tom Oxley, the lead consultant and relationship director at Bamboo Mental Health, mental health stigma is still alive and well, and this can be due to the attitudes of individuals, or entire companies.

"Make no mistake; subject knowledge has improved but there’s a chasm between awareness and action for many employers,"he said in a statement. "Six out of ten [of those currently suffering] aren’t saying anything to their manager. That means they’re working unwell and not getting support. That means the team performance may be impaired."

One respondent of the survey said in their experience there is a "grow up and get over it" attitude about mental health, and managers should all receive training about the appropriate and helpful way to react. It all comes down to building trust between themselves and their staff.

"[They should] encourage a culture where it is ok to talk," another respondent said. "Get the buy in from senior managers and raise mental health awareness by rolling out training programmes."

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Here are 5 ways to find your passion — even if you're in a job you don't like

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job ad jargon

My eight-year-old son is very focused on his career. Almost daily, he muses about all of the things he could be when he grows up: "brain doctor,""businessperson,""leader of a robot army," inventor or pianist. The other day he announced, "Dad, I've narrowed it down to 26 possible jobs when I grow up, but I only have 10 more years to figure it out. I need to work on narrowing down the list."

Career anxiety isn't limited to my precocious eight-year-old. In fact, it's particularly intense among millennials. I was recently chatting with a fellow parent whose son is in his mid-20s and working at a hedge fund, where he's miserable. He's hesitant to leave his job because of its compensation and prestige. My instinct was to call him and persuade him to do something else. Otherwise, I worry that he'll wake up at 50 and be financially secure but unhappy. I've seen this happen to others, and I'm lucky it didn't happen to me.

The struggle to find a career that fuels your passion is real. But most people don't have the resources or flexibility to prioritize professional fulfillment over practicality -- and passions with a paycheck are a rarity.

So, what happens if your job is just okay? It doesn't thrill you, but you don't have the resources or flexibility to follow that trite career advice and "follow your dreams"? Fortunately, there are inexpensive, low-risk ways to evaluate potential passions and find the right path, without sacrificing stability or a paycheck. Consider the following:

1. Enroll in a class

Take a night class at a local college, sign up for a Lynda.com course or watch free Khan Academy lectures. Don't dive into a new field right away; spend some time learning about it before leaving your current role.

2. Reach out to someone working in a different field

Get a flavor of what his/her day-to-day looks like. Most people are willing to help, and coffee is a lot less expensive than an MBA.

3. Volunteer at a startup

Considering moving into tech? Try volunteering part time at an incubator or a startup to learn without leaving your day job. Most startups are hungry for talent, so they'll welcome your skills. Plus, you'll build relationships in the tech community and learn if it's the right fit for you.

4. Lend your skills to your community

If you want to give back to your community, many local organizations would undoubtedly be grateful for your help. Last fall at Zillow Group, we hosted our first Tech Volunteer Fair, an employee-led initiative to match tech- and marketing-savvy professionals with local Seattle organizations in need of skilled volunteers. Volunteering allows you to further hone your skills and explore potential career paths along the way.

5. Get to know your current employer's mission

Learn more about your current company's mission, if you haven't already. It's easy to get bogged down in the day-to-day tasks of any job, but consider how your work feeds to a larger mission that impacts others. Sometimes we don't need to change careers to ignite our passion. We just need to shift our thinking -- and sometimes our role.

Today's employees expect more from a career because their personal and professional lives are blurred. Millennials don't have separate selves for work, and they don't shut off at five p.m., so it's understandable that they want more from their careers. But we don't always need to make dramatic career changes or return to school to find our passion. If you take time to learn about your current employer's mission, network with others in different fields and gain new skills outside of work, you may very well land on your passion.

I hope my son ends up with a job and a career he's passionate about. But if he doesn't, he can explore low-commitment ways to find a different one, rather than upending his life and radically changing course. Unless, of course, he ends up as a leader of a robot army. In that case, I hope he just quits.

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14 one-hit-wonder celebrities who ended up with entirely different careers

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willy wonka and the chocolate factory

Fame can be quite fleeting.

As Heidi Klum would say, "One minute you're in, and the next minute you're out."

And the pressure of working in the competitive business can have an adverse effect, especially on child stars, USA Today reported.

The plight of Hollywood stars who achieved success, only to fall from grace due to drug use or erratic behavior, are well-documented.

So it's not surprising that some former celebrities simply moved on to other things after their brush with fame.

Some ex-stars who switched gigs stuck around the entertainment business and just gravitated toward behind-the-scenes jobs. Others went back to school to tackle a role in an entirely new industry.

Here's a look at some former stars who ended up in completely different careers:

SEE ALSO: 'It's not worth losing your job over': Bachelor, Amazing Race, and Survivor alums explain how reality stardom affected their careers

Jeffrey Allen "Skunk" Baxter — Guitarist for Steely Dan, The Doobie Brothers, and Spirit

Claim to fame: Baxter was a founding member of Steely Dan and later joined the Doobie Brothers. The guitarist has led quite a lengthy career in rock and roll, working with acts and artists like Dolly Parton, Ringo Starr, Rod Stewart, Eric Clapton, and others as a session guitarist.

What he does now: The storied guitar-for-hire now has top security clearances. In the 1980s, his interest in recording technology prompted him to research and become fascinated with military software and hardware. The Wall Street Journal reported that a paper Baxter wrote on missile defense attracted the attention of Congressman Dana Rohrabacher. He became a defense consultant for the US Department of Defense and other defense entities, Guitar Player reported.



Jeff Cohen — Lawrence 'Chunk' Cohen from 'The Goonies'

Claim to fame: Cohen shot to fame for his turn as clumsy, bad-luck-prone Chunk in the classic 1985 adventure film "The Goonies."

What he does now: Growing up, he was able to use his stint as a child actor to land roles at movie studios, according to the ABA Journal. He decided to go into law, earning his J.D. from UCLA after attending Berkeley. Cohen went on to cofound the entertainment-oriented law firm Gardner Cohen LLP.



Crystal McKellar — Becky Slater from 'The Wonder Years'

Claim to fame: McKellar acted alongside her sister Danica in the television series "The Wonder Years." Both sisters had been considered for the main role of Winnie, but Danica won out, and Crystal was brought on to play Becky Slater instead.

What she does now: During their time in show business, education was always a priority for the McKellars, according to Biography.com. McKellar went on to study at Yale and Oxford, and earned her J.D. at Harvard. Today, she's the managing director and legal counsel for Mithril Capital Management.



See the rest of the story at Business Insider

Microsoft built tree houses in the woods for its employees — here's a look inside

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Microsoft's Redmond headquarters recently unveiled its latest perk: tree houses. The campus is surrounded by 500 acres of woods, so Microsoft added some beautiful massive tree houses for employees to work at. Following is the text of the video.

Microsoft has created tree house offices for their employees. Microsoft's Pacific Northwest HQ is in Redmond, Washington surrounded by 500 acres of woods. The perfect spot for giant treehouses. To create its new meeting space it recruited Pete Nelson of "Treehouse Masters." Treehouse #1 has a skylight and a "gingerbread-house feel." The highest structure is called the Crow's Nest. The third lounge space will open later in 2017. There's Wi-Fi and electricity. It has an outdoor gas fireplace to keep warm since there's no central air. Why is Microsoft doing this? To get its employees outdoors. It's part of Microsoft's new outdoor districts around campus. Science says creativity, focus, and happiness improve in nature. So namaste, Microsoft employees.

Get the latest Microsoft stock price here.

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11 tech jobs where you will lose money if you don't negotiate your salary

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Woman reaching out

One of the hardest things to figure out is when to ask for a raise. While it never hurts to have some data on the national averages for particular job titles, there are are a lot of individual factors that go into a person's particular salary.

Job-hunting site Glassdoor has tried to do help people with that with a tool it calls "Know Your Worth." It sifts through its database of millions of self-reported salaries from hundreds of thousands of companies and calculates things like job titles, years of experience, and cities to come up with a suggested salary for you. 

Glassdoor recently took this analysis to the next step and looked at demand and salary trends for particular jobs. As demand goes up, it gets harder to hire people and salaries go up. Glassdoor calls the statistic that factors in demand and salary trends "market value."

It then looked to see which jobs titles had the most people who were not getting in on the higher wages.

In other words, it came up with this list of tech jobs where you could be selling yourself short if you don't negotiate for a raise. And the surprise of this list: Some of them are actually already high-paying jobs.

SEE ALSO: People told the MongoDB founders they were 'completely crazy' and now the company is worth $1.6 billion

11: Data analysts could be earning $9,289 more today

The current median base salary for this job title is $60,000. 

But the current market value is $69,289.

If you earn market value or more, congratulations.

If you earn the median base salary, your potential salary growth is 13.4%, or $9,289.



10: Product managers could be earning $16,874 more today

The current median base salary for this job title is $108,000.

But the current market value is $124,874.

If you earn market value or more, congratulations.

If you earn the median base salary, your potential salary growth is 13.5%, or $16,874.



No. 9: Network engineers could be earning $12,508 more today

The current median base salary for this job title is $80,000.

But the current market value is $92,508.

If you earn market value or more, congratulations.

If you earn the median base salary, your potential salary growth is 13.5%, or $12,508.



See the rest of the story at Business Insider

3 reasons why we can't be trusted to set our own work schedules — and what to do about it

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headphones

  • People tend to get in their own way, and it prevents them from making the most of a flexible work schedule.
  • Present bias, the planning fallacy, and social norms are three examples of how and why.
  • It's possible to overcome each one with some work.

 

I am in the enviable position of pretty much setting my own schedule as the director of the work-life program at a think tank.

I’ve read the research showing flexible work eases work-life conflict and can enhance performance, so I’ve made flexible work the default for my team as well.

We have deadlines and high standards everyone is expected to meet. But where, when, and how you do that is up to you.

So why am I working on Sunday?

It’s not like I didn’t work long and hard from Monday to Friday. And while I like my work, I’m more than a little ticked off at myself that, instead of enjoying a beautiful fall day with my family, I’ll either be in my office typing away, or if I take time to go outside, I’ll feel a familiar tug of guilt that I should be back in front of the computer.

I’m keenly aware of the irony of the fact that I work on work-life balance and can’t stop working. And I also know that I’m not alone: Most studies show one reason why knowledge workers with flexible schedules are more productive is because they actually put in longer hours than those with strict schedules.

Turns out that flexible work can actually bring out some of the worst in human behavior.

In other words, we humans, when left to our own devices, tend to be too flawed in our decision-making prowess to make the most of flexible work.

Let me explain.

Behavioral scientists like Richard Thaler, who just won the Nobel prize in economics, argue that we humans are “predictably irrational” and consistently bad at making decisions that are in our best interests.

We tend to make decisions based on what we heard most recently or remember best, not necessarily what’s most important. And we so prize the notion of fairness that, in one of Thaler’s findings, we’ll refuse to pay more for an umbrella even in the middle of a rainstorm.

Flexible work with schedule control has been shown to be critical for helping people effectively combine work and life responsibilities.

But the science shows there are at least three reasons why human behavior can get in the way, and how we could design better systems to get out of our own way. Thaler calls them “nudges.”

 What Europe gets right — and wrong — about flexible work

Present Bias

Though we may have a hard time being in the moment—our monkey minds jumping from past regrets to future worries to lengthy to-do lists and ’round again—we humans are biased toward the present moment.

That’s what makes saving for retirement in the far-off, abstract future so difficult when the weight of figuring out how to make very concrete monthly bill payments takes up so much of our attention in the here and now.

And that’s why we can start the work week on Monday with every intention of being superproductive and having a sane work-life balance, like I did last Monday.

Yet, in the heat of the moment, with always more to do, we may decide we really need to send those 10 emails, make these five phone calls, finish up that one project, offer one more really exciting story idea (like this one, that hit me late Friday afternoon), and wind up staying late or taking work home.

So to protect yourself from losing track of your best-laid plans and getting caught up overdoing in the present moment, design a “pre-commitment” device. 

Think of it as a promise to your future self. For instance, behavioral economist Iris Bohnet consciously chose to put her children in a child care center with a strict 6 p.m. cutoff rather than hire a nanny. “That way, you actually have to go home,” she told me.

My kids are teenagers and no longer really care when I get home from work, so I have to think up other pre-commitment devices.

I once forced myself to make a deadline by making a bet with a colleague that I’d have to wear a “Make America Great Again” baseball cap to the office if I didn’t.

I met that deadline.



The Planning Fallacy

How many times did you size up a project, estimate that it would take you an hour or two, and find yourself still stuck in the middle of it hours and hours later?

We humans are sunny, overly optimistic creatures when it comes to how much we assume we’ll be able to accomplish in a given time. That’s called the planning fallacy. And I know it only too well.

In one study, college students were asked to predict best- and worst-case scenarios for how long it would take to complete their senior theses.

By the time the papers were done, only 10 percent of the students had finished by their most optimistic estimates. Most took 21 days longer than their best estimates, and fewer than half the students were done by their most pessimistic predictions.

The nudge here is to always plan for more time for things to go wrong, emergencies to erupt, and times you will be distracted and unmotivated—because you will be. One particularly effective nudge can be to schedule blocks of concentrated time for your priority work projects every week, even the things you don’t think should take much time.

And to add a block of unscheduled time—behavioral scientists call it “slack”—to account for your predictably flawed planning for the week.

Dan Connolly, a senior associate at Ideas42, a nonprofit that uses behavioral science to solve real-world problems, keeps his Friday free of meetings and schedules several hours of slack time to make sure he can enjoy his weekend by starting it with all his work done. (That is, in part, exactly why I’m working on Sunday. I filled my Friday slack time with email … again.)

 



Social Norms

We humans are social creatures. We tend to be influenced by role models we see and by what everyone around us appears to be doing.

With most white-collar and knowledge work, we don’t have the visual cues and the easy signals, like the factory whistle or the sun setting over the fields, to know when work is done.

It’s one reason why most workplaces are still trapped in an older and easier method for measuring work—hours on the job, or what sociologist Phyllis Moen has called the “time cage” of rigid, traditional work.

But when longer hours are equated with better work and more dedicated workers at most workplaces, and technology like email can pour in at all hours and make it appear that people are working, flexible work will only make it easier for us to expand work to fill the time allotted, which is all the time.

I think of a study on mindless eating. A group of people were given tomato soup to eat. Some in the group simply finished their bowls of soup and stopped eating, satisfied by what they had.

The visual cue of an empty bowl signaled that their meal had come to an end. But some in the group had bowls connected to an apparatus that would slowly refill the bowl.

Without the visual cue of doneness, as long as there was soup in the bowl, they kept eating and wound up consuming 73 percent more than those with a single serving of soup. That sounds an awful lot like work creep on a flexible schedule, when there is always more to do and nothing to signal that you’re done.

The potential solution? Perhaps a good place to start is creating a work culture that discourages work email and communication in the evenings and on weekends so that even flexible work has some boundaries.

After a spate of what I thought were brilliant late-night inspirations that instead felt to my team like the workday extended into the wee hours, my team installed an app called Boomerang on my computer.

Now I can write an email and clear the cognitive load in my own mind but schedule it to go out during work hours so that I don’t create undue stress and impose on the cognitive load of the receivers.

But truly changing that overwork social norm, which stresses families, has been shown to disadvantage women, and leads to an estimated 120,000 excess deaths a year and nearly $200 billion in health costs, will take more than a nudge.

The shove? Stigmatizing long hours and burnout work cultures, valuing our lives and identities outside of work, making flexible work really work, and taking regular time off to refresh and recharge on Sunday or any day that works best for your work and life—well, that’s what we all need to work on.

 

Brigid Schulte is the director of the Better Life Lab at New America, author of "Overwhelmed: Work, Love, & Play When No One Has the Time," and formerly an award-winning journalist at the Washington Post.



See the rest of the story at Business Insider

15 powerful women share the best career advice they've ever received

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sheryl sandbergFortune's Most Powerful Women know a thing or two about career success.

The 50 businesswomen on the 2017 list have climbed up the ranks of corporates in a wide range of industries—including tech, energy, defense, and consumer goods—to C-level roles. Here's the advice they have for women who want to follow in their footsteps.

 The World's Best Workplaces

SEE ALSO: 9 women share the game-changing advice that shaped their careers

Karen Lynch, president, Aetna:

"When I was being considered for a senior role, I was told on an evaluation to avoid wearing pink because it made me look too ‘girlish’… Indirectly, I was told my femininity was a barrier. Because of my outward appearance, they couldn’t see my internal strength. Regardless, I fought back and got the job. Ever since then, I’ve made it a point to wear pink."



Leanne Caret, president and CEO of Defense, Space & Security, Boeing:

"No matter where you go, don’t lose who you are."



Shari Ballard, Senior EVP and president of Multichannel Retail, Best Buy:

"Be clear on who are and what you’re serving with your life. Then, get ready for the world to relentlessly test you on how much you really mean it."



See the rest of the story at Business Insider

10 jobs where American workers are getting paid less than what they're worth

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Greece Greek Pharmacist Drugs

We hear it all the time: "I should be making more." It's easy to dismiss this as nothing more than the grumblings of a frustrated worker, but according to new salary data from Glassdoor, there's much more truth behind this complaint than you might imagine.

According to information from our Know Your Worth™ personalized salary estimator, the average U.S. employee could be earning $7,528, or 13.3% more per year than his or her current annual base salary.

As if that wasn't surprising enough, some people in specific roles are missing out on even more money.

If you are in one of these 25 underpaid positions, don't get angry — get paid fairly! Nothing shows confidence quite like applying for a new, higher-paying job or renegotiating your current salary. Whichever you choose to do, here's all the information you need to know your worth!

 How to find out if you’re earning less than your coworker

SEE ALSO: An insidious problem is hurting 1.3 million American workers

10. Communications manager

Potential salary growth: 14.8% or $13,334

Current median base salary: $76,498

Current market value: $89,831



9. Marketing manager

Potential salary growth: 15.1% or $5,320

Current median base salary: $30,000

Current market value: $35,320



8. Medical assistant

Potential salary growth: 15.1% or $5,320

Current median base salary: $30,000

Current market value: $35,320



See the rest of the story at Business Insider

Amazon is now the size of a small country

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Amazon's workforce is now larger than the population of dozens of small countries.

On Thursday, the e-commerce retailer revealed that it employed 541,900 people at the end of the third quarter. That's bigger than the populations of some 63 countries and territories around the world, including well known ones such as Iceland, the Bahamas, and Monaco. Belize, for example, has a population of just 347,369

As we can see in this chart from Statista, which is based on data from the the company itself, Amazon has been growing at a rapid rate. It added 159,500 people just in the three months between the end of June and the end of September. Many of those came through its acquisition of Whole Foods, but Amazon hired tens of thousands of additional workers besides. 

And it's not stopping there. The internet giant also announced plans to hire 120,000 seasonal workers this holiday season to bulk up its US warehouses and customer service centers and said it expects to make many of those hires full-time workers. Meanwhile, the company has said when it opens its second headquarters, it plans to add as many as 50,000 jobs there.  

Chart of the Day 10/27

 

SEE ALSO: Despite growing its monthly users in Q3, Twitter is still far behind other social networks

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Bumble has hired celebrity sister executives in its latest weapon against LinkedIn

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Whitney Wolfe Bumble

  • Barely Famous stars Erin and Sara Foster will join Bumble as Heads of Creative for Bumble BFF and Bumble Bizz
  • The two women will be working with CEO and founder Whitney Wolfe Herd on brand awareness and content as well as live events.

Whitney Wolfe Herd's relationship app Bumble has a new advantage over competitor LinkedIn. 

Actresses and television producers Erin and Sara Foster have been announced as the Heads of Creative for Bumble BFF and Bumble Bizz, the friendship and networking arms of the website.

Bumble, which just started out as a dating app, just launched its Bizz platform in October.

The Fosters have been working on ideas with Wolfe Herd on everything from dinners and panels to TV shows within the app and partnerships with female-led companies. 

Bumble says meeting the sisters was 'kismet'

Whitney Wolfe Herd wasn't looking for two new employees when she invited Erin and Sara Foster to speak about their careers at the "Women in Entertainment" panel on June 13 but that was, in fact, what she left with.

The sisters were supposed to talk about their careers in entertainment and Erin's time as a screenwriter but the conversation quickly shifted to female friendships and women coming together to motivate each other in business. 

"It was kismet," Wolfe Herd said. Wolfe Herd was blown away by the sister's passion for the mission of Bumble and how genuinely excited the two were about females coming together. "I felt like I couldn't live without them."

Bringing new perspectives to Bumble

Erin and Sara, who are known for their satirical portrayal of Hollywood on Barely Famous, are thrilled to bring a fresh perspective to the company. 

"It's not every day an opportunity like this comes around," Sara Foster said. "Everyone wants to be in tech. Silicon Valley is the new Hollywood."

When we asked them about why Bumble was right for them, both shared their passion for what Bumble and Herd do for women. 

"For me, it's about inclusion," Sara said. 

"Bumble is a place for women to find friends and be creative and clever who deserve to be in the conversation and surround themselves with men who encourage that," Erin echoed.

The two women said they are inspired and impressed by their new boss as Heads of Creative for Bumble BFF and Bumble Bizz. 

"A product is a direct reflection of its CEO," Erin said. "Whitney believes in a mission but she never comes across as overcompensating. Watching her makes us better." 

Similarly, Sara said, "She's so humble but she's also such a boss. She's genuinely happy for the success of other women."

Plans to put Bumble's friendships and networking tools on the map 

Wolfe Herd said the sisters were "bouncing around a thousand ideas before we officially started." 

"We weren't really looking," Wolfe Herd said about hiring a head of creative for Bumble BFF and Bumble Bizz. "We didn't want to look at who was famous at the moment and just attach ourselves to them. We wanted someone who would rally cry for this brand and with their passion, we couldn't not." 

 BumbleBFF Instagram

For the remainder of 2017, the sisters plan to focus on brand awareness for Bumble. 

"We want to make people laugh and be honest. We firmly believe in letting women know, 'hey this is all fake'," Erin said about the perceptions of Hollywood stars, including themselves, on social media. "We want to work to make women feel better."

In 2018, their focus will shift to content within the app, panels and dinner that bring users and influencers together, and more partnerships with female-run companies. They also plan to help open a Hive, a networking lounge similar to the one the company opened in New York, in Los Angeles. 

"It will be a hub for conversations and real-life connections," Erin Foster said about the space. "Women are so powerful when we come together."

Join the conversation about this story »

NOW WATCH: People on Twitter can't tell if these shoes are pink or grey — here's the right answer

This is the exact age when you're most likely to experience a quarter-life crisis — and how to deal with it if you do

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  • LinkedIn research conducted with 2,000 25 to 33-year-olds found that 72% had experienced a so-called "quarter-life crisis."
  • Most people in the UK hit this crisis at the age of 26 years and 9 months old — and it usually lasts around 11 months.
  • Gender and location also appeared to affect the likeliness of suffering a quarter-life crisis.
  • This is partly because millennials aspire to a less conventional standard of life than older generations, and aren't willing to settle for less.


Millennials have had it rough in so many ways, from a post-recession job market to sky high rents and a seemingly impenetrable property market — and new research suggests that almost three quarters of twenty and thirty-something Brits are in a state of crisis.

LinkedIn research conducted with 2,000 25 to 33-year-olds found that 72% of young professionals surveyed felt that they had experienced a so-called "quarter-life crisis," causing them to question their career path and life choices.

It found that most people in the UK hit this crisis at the age of 26 years and nine months old — and it usually lasts around 11 months.

The main factors contributing to the crisis were pressures to get on the property ladder (57%) and finding a career you’re passionate about (57%). These were significantly higher than the quest to find love (46%).

Clinical psychologist Dr Alex Fowke describes the quarter life crisis as "a period of insecurity, doubt and disappointment surrounding your career, relationships and financial situation."

"This can stem from a period of life following the major changes of adolescence, when a person starts to doubt their own lives and begins to face the extent of the stresses associated with becoming an adult," he said.

And these so-called crises have become far more prominent in recent years, according to Fowke, due to the new pressures younger generations face, particularly when compared to previous generations.

"Nowadays, twenty-somethings are under intense pressure to get themselves onto the housing market, navigate the increasingly complex professional landscape, struggle to maintain relationships and are commonly subjected to a distorted notion of life through social media.

He added: "Literature suggests that key challenges faced by people aged from between 18 and 35 can include identity confusion, internal conflict (failing to reach the expectations set for themselves) and uncertainty."

By Heather Goodman

Of the 2,000 respondents surveyed, 31% felt they had wasted years in the wrong job, 34% had relocated to another part of the country or abroad, 35% had changed their career entirely, and 22% had handed in their notice without a new job to go to.

The poll suggested that women are more likely to be unsure of what to do next in their careers (61%) compared to men (56%).

Where millenials live also appeared to be a factor. The study found young professionals living in London were among the most likely to experience a crisis (75%), as well as Norwich (77%), Cardiff (78%), and Liverpool (82%). Meanwhile Bristol is the city where young professionals felt these pressures least (66%).

The so-called quarter-life crisis, though, could also be attributed to the fact that millennials aspire to a less conventional standard of life that includes a work/life balance, flexible working conditions, rapid promotion, and making a difference in the world, as well as the more traditional values of older generations, salary, marriage and home buying.

It appears that these days, young professionals aren't willing to settle for less.

How to deal with a quarter-life crisis

By fizkes

If you feel like you're suffering your own mid-twenties-to-thirties crisis, here are some tips on dealing with it from Darain Faraz, an expert from LinkedIn's Career Advice:

1. Stop comparing yourself to others.

"A sure-fire way to bolster the feelings of disappointment and underachievement is to compare your own career trajectory to your peers," Faraz said.

"Remember that everyone is at a different stage of their journey, so don’t compare yourself to others — whatever your definition of success is and whatever makes you happy is enough."

2. Take a step back.

"It’s easy to be weighed down with all of the pressures of work and family expectations, often making you too close to the situation.

"Take a step back and write down what is making you most nervous, be it saving, not being happy in your current industry or even your personal relationships. This will allow you to address the problem and stand you in good stead to talk to others."

3. Be kind to yourself.

"Going through the quarter-life crisis can be a difficult process and exacerbated by becoming your own worst critic," Faraz said.

"Remind yourself it’s a positive experience that will hopefully enable you to make a change and progress, both with your career and with your life, eventually making you happier in the long-run. As you can see from the research, the crisis doesn’t last forever."

4. Talk to others.

"It’s important to discuss feelings of discontent. Talking to others about certain issues not only helps you rationalise the problem but helps with the solution. Though it’s great that your friends and family are there to support you, it’s also good to get an unbiased point of view, especially from someone who has the experience in your industry.

He suggests checking out LinkedIn's Career Advice feature, which allows you to connect easily with a range of mentors that will be able to offer "a fresh perspective and sound advice — it’s likely they’ve been in the same situation as you before," Faraz said.

5. Do your research.

"Once you have discussed your situation with the relevant people, it’s important to go away and research your options and most importantly your passions. Whether it’s starting a new career altogether, going travelling or progressing with your current role — it’s necessary to be aware of your possibilities. "

Join the conversation about this story »

NOW WATCH: How you should design your home to maximize happiness

This family of 5 has been sailing around the world for 9 years

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The Gifford family left their home in Washington in 2008 to sail around the world. They have not stopped since. We met up with them in the summer of 2016 in Noank, Connecticut to learn their story and to see how they all live on a 47-foot sailboat.

Follow the Giffords on their journey.

Special thanks to Aline Escalon for providing some additional footage from her own film, "Totem."

Special thanks to Sophie Boudet for providing additional DJI Inspire One drone footage: s.boudet83@gmail.com

Following is a transcript of the video. 

Jamie (Husband): We were a suburban family. We had three kids, and a nice house, and a minivan. 

Behan (Wife): My husband and I had been busier and busier with our jobs, and our kids were growing up faster and faster.

Jamie: And at some point, it just felt life was going by too quickly.

Behan: We've been through 30 countries. There's a little debate on the boat. What's a country? Sometimes it's a territory.

Siobhan (Daughter): Yeah, I don't remember a lot of living in a house, on land, or really just starting cruising.

Producer: Right, so this has been your entire life.

Siobhan: Yeah. Yeah, pretty much.

Mairen (Daughter): I only have little bits and pieces of memories before we started cruising.

Niall (Son): I'm not sure I would like living on land so much.  I just ... I'm a lot more comfortable on the water.

Behan: The adventures that we're on are like having a field trip every day. When you think back about school growing up, it's the field trips usually that you remember. Those are the days that stand out. And so we've had this incredible opportunity to make every day feel like a field trip.

This is our floating home, the good ship Totem. She is a Stevens 47 built in 1982. And we kind of think of her as the floating equivalent of a tiny house.

We've got solar panels, three solar panels, and a wind turbine. Between the wind turbine and the solar panels, we are able to supply our energy in the tropics where there are trade winds and good sun.

We use a solar oven when we can. I put pots in here with rice and a chicken and it is roasted, falling off the bone in four hours. 

The washing machine. This is where we do our laundry. It's a five-gallon bucket. It's really not fun. 

So when you look at the main cabin you see a living space, but what you don't see is that every little tiny bit of space here has to be useful. So underneath the settee is our water tank. 

This is all the galley, our kitchen onboard. This part of the galley is also the engine room because our engine is entirely enclosed within this. Some of the differences that we have with a conventional kitchen would be that our stove which hangs here, it can move because the seas can move.

So, Niall, how many articles of clothing do you own? 

Niall: Well, I probably own about 15 articles of clothing. Of that, I wear probably four or five. 

Behan: This is the head. This is one of two heads onboard. This one goes straight overboard. That's okay in some places. It's really not okay in others. And, you've just got to be aware of where you can and can't flush. 

So all the way forward we have Mairen and Sioban's cabin. They share it. There's an invisible line that runs down the middle. That's Sioban's side. That's Mairen's side. 

This is the master cabin I guess you'd call it. This is our room where Jamie and I sleep. We also have a full set of encyclopedias. Although a lot of our kids' learning is very digital, there's not really a substitute for the learning that you do by browsing. It's not replicated.

We live on a poverty-level income. Our typical annual expenditures are about $25,000 a year. Our income comes from a few sources now. The first one is that my husband is a sailmaker. And Jamie works with cruisers to specify sails — help them get a great sail at a great price — the right sail at a great price. That's been a really important part of our financial picture.

I wrote a book with two other cruising parents about how to do what we're doing. It's called "Voyaging with Kids." There's a little income from that and it's given us some credibility to sell other freelance writing. And, so, we get a little freelance writing income. 

And then Jamie and I are now doing some coaching where we work with people who want to do what we do and try to help them through all of the hurdles and questions to go cruising. And that's another trickle stream.

Niall: If there are other boats that have kids my age around, then definitely I'll hang out with them. We'll go to the beach, hang out on their boat. Besides that, I have a guitar. We have games on the computer. We have card games, all that stuff. 

Siobhan: I like to draw, to read, to write. 

Mairen: Yeah, I like to draw and read and writing is nice too at times when we have a working computer. I'm also reading the "Adventures of Tom Sawyer." I've only just started, though.

Niall: Being on a boat is actually very social, but I think I would've liked to have experienced some of the peer culture of a school on land. 

Behan: I miss my friends from home, I miss —

Niall: I definitely see how my international lifestyle growing up in different countries and maturing
in different countries could affect what kind of career I have later on. I think there's a lot that I have an insight into that I could benefit from. 

Jamie: My fear going into it was that we wouldn't actually leave because many people go in with this dream whether it's a retirement dream that they're gonna see the world, or whether it's something they're
gonna do as a 25-year-old adventurous kid. 

Producer: How much longer are you gonna do this?

Behan: "As long as it's fun," is a quote from Lin Pardey. For us, the twist on that is, as long as everybody is on board, it's got to be something that we're doing as a family, that nobody is dragged along, as long as we're physically able to do it, and as long as we're able to financially string it together, which is always a question.

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A top hedge fund recruiter explains the 4 most misunderstood aspects of hedge funds

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  • Ilana Weinstein is the founder of The IDW Group, which focuses on recruiting investment talent for all kinds of investment strategies.
  • We asked Weinstein about the biggest trends in the hedge-fund business and how to get a senior-level job today.
  • She says there are four major misconceptions people have about the industry.


llana Weinstein, founder of the The IDW Group, is a tour-de-force within the hedge fund industry.

She recruits top-level talent for the world’s most prestigious investment firms including hedge funds, family offices, and private equity funds.

Weinstein recently sat down with Business Insider’s hedge fund reporter Rachael Levy for a wide-ranging interview about the industry. She says there are four major misconceptions people have about the hedge fund industry. Here’s more from the interview:

Levy: What is the most misunderstood aspect of the hedge-fund industry by hedge-fund investors?

Weinstein: Four things:

  • How lean these investment teams are. You can be a $10 billion-plus fund and have a team of five to 10 people if it’s a single-strategy fund. That means it is critical that everyone contribute in a meaningful way, but that is often not the case.
  • The strength of investment teams is lumpy. You may say, "so what?" but when the team is lean it matters. This is obfuscated when fund performance is good because everyone is happy and doing well and there is less individual accounting going on. Over the last few years returns were more challenging and it became clear who the stars are. If they leave it’s a problem.
  • Right now many talented people are unhappy and in-play LPs should know the hedge-fund industry is like a giant Jenga puzzle. All you need is a few key people to leave, returns drop, and the whole thing comes crashing down. If I’m an LP, I want to know who is key on the team and likelihood of them leaving. I don’t think anyone has this bird’s-eye view but us.
  • "Turnover" is not a bad word. Founders are often afraid of letting people go because of the perception of turnover by LPs. LPs should encourage founders to prune their team. This also makes room for talented people to grow and not be as vulnerable to our call. The key is for LPs to diligence who drove the turnover (founder or the person who left) and what the reputation is of the person leaving. The story that gets spun after the fact is often not the reality.

You can read the full interview with Ilana Weinstein here

SEE ALSO: We asked a top hedge-fund recruiter what it takes to get a senior-level job these days

Join the conversation about this story »

NOW WATCH: We talked to the chief investment strategist at $920 billion fund giant Invesco about where you should invest right now


19 highly successful people who changed careers after age 30

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Jeff Bezos

Questions about whether you're on the "right" career path can strike fear into even the most confident person's heart.

But as some of the most successful people prove, you don't have to have it all figured out from the start.

Plenty of highly successful people chose to make major career changes, some even many years into their adult lives.

Here are 19 highly successful people who prove it's never too late to change paths:

SEE ALSO: What Jeff Bezos, Elon Musk, and 23 other highly successful people were doing at age 25

DON'T MISS: From fry-cook at McDonalds to waitress at Hooters, here are the unglamorous first jobs of 24 highly successful people

Jeff Bezos had a lucrative career in computer science on Wall Street and took on top roles at various financial firms before transitioning to the world of e-commerce and launching Amazon at 31.



Julia Child worked in advertising, media, and secret intelligence before writing her first cookbook when she was 50, launching her career as a celebrity chef in 1961.



John Glenn is best known for becoming the first American astronaut to orbit Earth in 1962. But 12 years later, at 53 years old, he became a US senator in Ohio, a role he held for 24 years. He did return to space in 1998, however, on a nine-day mission aboard the space shuttle Discovery.



See the rest of the story at Business Insider

The 17 best icebreakers to use at a holiday party where you don't know anyone

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  • Parties where you know virtually no one can be awkward, especially if you're not sure how to start a conversation.
  • You could rely on the classic, "So what do you do for a living?" But then you run the risk of coming off as the least interesting or original person at the party.
  • The following icebreakers should help you get an interesting conversation going with ease.


Maybe you're interested in making a new professional contact, or perhaps you simply want to make a good impression on a friend of a friend.

Whatever the reason, busting out the clichés upon the first introduction is never a good idea.

To mix the conversation up a bit, try using one of these 17 icebreakers. They should help ease you into an engaging conversation with people you've never met before.

SEE ALSO: 11 festive things to do in New York City over the holidays that look fun — but aren't

DON'T MISS: 19 terrible things bartenders wish you would stop doing

'Hello'

This one may seem simple, but a smile, a name, and a confident handshake can sometimes go a long way, writes Ariella Coombs for Careerealism.com.

"Sometimes the easiest way to meet someone is to offer a handshake and say 'hi,'" she writes.



'I'll be honest, the only person I know here is the bartender, and I just met him two minutes ago. Mind if I introduce myself?'

Humor is a good method to put another attendee at ease and jump-start a lighthearted conversation.



'What do you do for fun when you're not working?'

Asking personal questions about people's activities outside of work can help solidify a connection, Shan White, owner of Women's Peak Performance Coaching, tells Refinery29.

Asking about someone's after-work hobbies is "semi-personal, yet still professionally acceptable to ask," White says. "This can bring some levity and humor into the conversation while also letting you see what lights them up — what brings them real joy."



See the rest of the story at Business Insider

Jobs and careers in the eSports & video gaming industry continue to grow

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eSports is on the brink of becoming a billion-dollar industry and continues to grow exponentially.

In Asia, it was recently announced that eSports would become a medal event at the 2022 Asian Games in Hanghou, China. Even the International Olympic Committee has been considering eSports gaming as a sanctioned sport for the Games.

The global audience for eSports will reach 385.5 million this year, according to research firm Newzoo. With growth this rapid, opportunities for more jobs and careers to support this expanding industry are sprouting faster than ever.

Athlete

Though still in the early stages of development, eSports league teams continue to grow in number, and they look a lot like teams in other sports leagues. Teams hire players, train them, build stadiums, and sell tickets for fans to watch games.

And similar to established sports leagues, there’s big money involved, Activision Blizzard was seeking $20 million per team and players are being paid in excess of $100,000 per year in certain cases.  

However, to become a player in a professional league, the time commitment is no less than any other sports team. For example, to excel at League of Legends, the world’s most popular competitive video game, only a select few can handle the pro-level regimen required to gain the extensive game knowledge, elite mechanical skills, and reflexes to compete.

Marketing

For brands and marketers, there are huge opportunities to build new fan bases and engage with this growing audience, which is made up largely of young people who are willing to spend hour after hour at venues and online. As a marketer, assets such as naming rights, branded content, experiential activation, tech integration, jersey branding, and so forth are available for brands willing to invest in the eSports space.

As the market continues to mature, more opportunities will grow in co-branded merchandise, as well as direct selling to fans during livestreams. Currently, brand sponsorships are made up of largely endemic brands such as Razer, Hyper, and Turtle Beach, (all of which are gaming accessory manufacturers) and other major brands such as Coca-Cola, Buffalo Wild Wings, Bud Light and Gillette closer behind. However, eSports still remains largely untapped.

college esports heroes of the dorm 2016 7636

Event Planning

As the growth and success of eSports leagues continue to rise, the execution of tournaments and competitions requires thorough planning and precise detailing. Understanding the event production and conceptualizing design, as well as developing and maintaining productive business relationships are only just the standard requirements to excel in eSports events.

Understanding the culture and community of video gaming can have a heavy influence on the success of tournaments. With thousands of attendees and millions of viewers, some tournaments have millions of dollars in prize money on the line. And other festivities. such as musical performances and shows, can surround the main event. Hosts of such events treat teams as they do with traditional sports teams, and use similar broadcasting tools, such as professional livestream broadcasting, commentating, and signings.

Streaming/Broadcast

Starting as an online-only venture, eSports was only thought as a niche group. But recently, eSports have proved that their size and level of engagement are that of any other sports event.

Amazon’s Twitch recorded 100 million viewers per month in 2014, a 66% increase in viewership from 2013. and Newzoo projects that figure to grow to 345 million by 2019. As an audience, eSports viewers are highly engaged, so projections indicate that 213 million people will watch competitive gaming this year.

global esports audience newzoo 2018

Streaming and broadcasting have been instrumental in bringing eSports to the masses, and on-demand platforms such as Twitch and YouTube only add value as larger stakeholders and events emerge.

But eSports have more restrictions in terms of broadcasting. In traditional sports, there are no rights to the game. For example, in baseball, there are no rights to claim the rules and regulations, of the game which allows anyone to play it.

However, in eSports, those rights belong to the publisher of a game, such as Sony or EA, who own the underlying IP in that game. Publishers grant rights on an exclusive basis to licensees and broadcasters and charge fees accordingly. The growth and demand for major broadcasters into the eSports arena could incentivize publishers and event organizers to have tighter control and to more actively enforce rights. This is despite the history of eSports growing from a culture of players and fans who created and shared content with one another, all of which exposed publisher’s games to the public and caused the industry to explode at the rate it is today.

More to Learn

The market for eSports continues to grow, and it's showing no signs of slowing down in the coming years. That's why BI Intelligence, Business Insider's premium research service, has put together a comprehensive guide on the future of professional gaming called The eSports Ecosystem.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

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How to tell when it's time to switch jobs, according to LinkedIn's billionaire founder

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  • LinkedIn founder Reid Hoffman said he cannot perform well if he is not challenged.
  • He said that if you struggle to stay focused at work, it's time to find a new opportunity or leave.
  • The media magnate Barry Diller told Hoffman his career has been defined by seeking out challenges to unpack.


LinkedIn founder and Greylock investor Reid Hoffman proudly refers to himself as "a bad employee."

As he explained in a recent episode of his podcast "Masters of Scale," Hoffman has never been someone who could blindly take orders and do his job well, day in and day out.

"I need to feel challenged, that I'm learning on the job every day," he said. "Otherwise, I tend to lose focus." If you're losing focus at your job, he said, it's time to reconsider how things are going.

Hoffman's second job after college was a brief stint as a product manager. He said he was initially a good employee who enjoyed the work, "But once I understood the technology and knew how to manage the product team and run through all of those QA [quality assurance] checkpoints, I struggled to pay attention. The way I solved for that is I drank coffee. A lot of coffee. And if you find yourself drinking a lot of coffee just to stay interested, you better start looking for the exit."

He interviewed the media magnate Barry Diller for that same episode, and Diller told Hoffman how he shared Hoffman's link between performance and difficulty level.

Diller's career has included running Paramount Pictures, cofounding Fox, and overseeing Expedia. He's flourished when he was presented with an opportunity to dig deep in order to find creative paths to success.

"That's real — that is joyous work to me, is getting through those layers, down to something," Diller told Hoffman. "And then once I'm down there, once I'm actually at the very, very base of it, I can actually start to do something good."

You can listen to the full episode below:

SEE ALSO: Dropbox's CEO credits his success to a habit he's passed on to his executive team

Join the conversation about this story »

NOW WATCH: LinkedIn founder Reid Hoffman did not always identify as an entrepreneur – here's why

Tech companies have begun to solve one of their biggest problems — and it starts with the words they use in job postings

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Mark Zuckerberg and Sheryl Sandberg

  • Tech companies have made a concerted effort to become more equal among men and women in recent years.
  • New data suggests job postings may be a useful tool to accomplish that goal.


Over the past few years, employment rates between men and women at America's largest tech companies have grown more equal. New data suggest subtle language changes in job postings could be a reason why.

Tech companies are notoriously male-dominant, across the board. Non-technical roles, technical roles, and executive roles are all majority-occupied by men.

As more female employees and news outlets have begun sharing stories of discriminatory practices, many of these companies have taken steps to close the gaps.

On Wednesday, the text-analysis startup Textio published the results of its analysis of 25,000 job postings made by companies such as Twitter, Facebook, Google, Apple, Amazon, and more.

Among the key findings: Companies vary wildly in the language they use in job ads, oftentimes attracting more men or women based solely on their diction.

Amazon, for example, was prone to using words and phrases like "wickedly,""fast-paced environment," and "maniacal." In its report on the findings, Textio coded these terms in blue, signifying they attracted significantly more male applicants.

At Facebook, standout terms included "our family,""ruthlessly," and "storytelling." Only "ruthlessly" was in blue; the other two were in purple, which meant they attracted more female applicants.

Google office employeesIt's hard to know whether these companies use gendered language intentionally, but many have taken public stances toward increasing their diversity in recent years.

Taking care to attract different kinds of people by using more precise language may be part of their overall strategy.

Going by the labor force data, Textio's results seem to correlate well with companies becoming more gender-equal among tech workers.

In 2014, Apple's tech workers were 80% male and 20% female. By 2016, that rate had shifted to 77% and 23%. At Google, the rates went from 83% and 17% to 81% and 19%. And at Facebook, it went from 85% and 15% to 83% and 17%.

The rates start skewing the opposite direction for non-tech workers and executive roles, perhaps indicating that the companies have directed their equality efforts in one direction in particular, at the expense of other positions.

But there was a slight overlap in the companies Textio identified as using language appealing to women and tech companies becoming more equal.

Facebook's postings commonly use the female-gendered phrases "our family" and "storytelling," and it's one of the only big tech companies to make a big jump in executive diversity. In 2014, the ratio was 77% male to 23% female; in 2016, it was 73% and 27%.

"Changing the words you use won't change your culture overnight," Textio CEO Kieran Snyder wrote. "But getting consistent and intentional about language does create accountability for teams to aim for the environment that you're all aspiring to  —  and that's the first step to getting there."

SEE ALSO: Bill Gates and Steve Jobs raised their kids tech-free — and it should've been a red flag

DON'T MISS: An analysis of job postings for Amazon, Facebook, and other tech giants hints at their inner workings

Join the conversation about this story »

NOW WATCH: Here's why Boeing 747s have a giant hump in the front

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